Seth Godin escribe en su blog el artículo: “What Every Good Marketer Knows“. Es una selección de principios básicos que todo buen marketero debe manejar. Algunos obvios, otros no tanto.
Esta es la lista de los que más me gustaron:
Making promises and keeping them is a great way to build a brand.
Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
People dont buy what they need. They buy what they want.
What people want is the extra, the emotional bonus they get when they buy something they love.
Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
People are selfish, lazy, uninformed and impatient. Start with that and youll be pleasantly surprised by what you find.
Good marketers measure.
Marketing is not an emergency. Its a planned, thoughtful exercise that started a long time ago and doesnt end until youre done.